The mind is pieced together by words and associations of thoughts, images and symbols, that are manifestations of the common human structure of belief and knowledge, which the images in time constitute.
The evaluations originate from this historical background.
Words such as God, love, Socialism, Communism, duty, necessity, etc. have an extremely important role in our life.
Words have neurological as well as psychological meaning in accordance with the culture in which you have been raised.
To a Christian some words and symbols have immensely meaning, and to a Moslem some other words have an equivalent vital meaning.
And the evaluations take place within this area.